OUR STORY

My People is an entertainment consultancy and talent representation agency, founded by Nader Jaffal, who also founded the established regional casting agency Promote Yourself. Our story began in 2015 when Nader was appointed the exclusive agent for renowned comedian Nemr Abou Nassar, managing his live bookings across the Middle East and Europe. This partnership later expanded to co-producing Nemr's landmark solo shows in Lebanon. In 2016, Nader began managing the fusion band Arnabeat, partnering to shape their live presence and propel them to the forefront of the regional music scene. A decade of deep, hands-on work has seen us represent a diverse range of artists and successfully scout talent for a select clientele across the region, consistently proving our ability to place the right act in the right place. My People is the crystallization of this expertise. It consolidates all our services under one dedicated brand, allowing us to
confidently offer this proven, strategic  approach  to a wider market.